Type of Project: SEO Articles
Cascade represent and work on behalf of numerous successful entrepreneurs, helping them to invest and carry out ongoing activities.
One of their clients, a world-leading entrepreneur in the biotech space has disparate information all over the web. The team needed at least eight blogs intended for several different news outlets to publish on site. They each contained a nod towards the entrepreneurs charity, the intention of this was to pad out the SEO and search ranking for the Foundation.
A personal charity owned by a prominent entrepreneur. They focus on eyesight saving work in developing countries around the world, particularly around the Indian subcontinent.
This was delivered in association with Cascade Global.
April- May 2021, London
Saas Website Rewrite
Type of Project: Website Copy
The Metatron team were in dire need of new website copy that actually explained their offering in sufficient depth and in a compelling way.
Over a period of time we devised an adapted version of the SaaS website rewrite style, so that it would work for this B2B telemarketing and marketing services business.
This was a large project with high worth due the potential size of onboarded clients – several of which will become so via the website. Significant parts of the existing copy needed elaboration in order to make clear the offering and value proposition.
Metatron is a bespoke boutique agency with an enviable 30 year track record of excellence in providing essential B2B sales solutions to some of the worlds leading companies.
The collaborative team come from a variety of backgrounds with strong track records in sales, business development and lead generation. All are focused on client service and talent for getting excellent results.
One day per week for about three months.
August-October, 2021, UK company, international team
Secret Door Opening Guide
Type of Project: Varied (Direct Mail)
Leading up the copywriting function for direct mail projects in association with Nicolas. Helping to pioneer the deliverables used to market all kinds of services and improving the results that companies get, through a bit of magic and smart thinking.
Working with the world-leading ‘lumpy mail’ and direct mail/print strategy genius, Nicolas Schwabach in a direct mail copywriting capacity. Anthony is de facto a business partner. We’re on a mission to emulate the success of interesting – not boring -direct mail in the US, here in the UK.