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IT, Security + Software

Client

SecuraPro

Project

Website Copy Refresh + Update

Type of Project: Website Copy

We were tasked with rewriting more than two-thirds of the website’s core pages with the aim of making them more engaging, compelling and SEO-relevant. Working alongside Focus7, we took the lead on the development of copy to reflect the brief, here’s an excerpt:

“The client is keen to instil a sense of urgency and concern in the target audience. He wants punchy statistics to bring home the point that securing ourselves and our businesses from cyber attacks should be at the forefront of operations.”

We need to highlight that Octree are specialised in cyber security in the finance sector and find this knowledge applicable across many other industries. As FS have some of the tightest regulations worldwide, the SecuraPro packages are an all-round solution to protecting all kinds of businesses from possible breaches.”

Needless to say the project was a big success.

Client Description:

SecuraPro are leaders in cybersecurity. UK based, they combine three factors – people, processes and technology to defend users and their products consist of tiered packages for different size organisations.

Learn more about them, here.

This was delivered in association with Focus7.

Project Duration:

Less than one week

When:

July 2021, UK

Serviceforms’ Uprealer Project

Client

Serviceform.com

Project

UPREALER Whitepaper Editing + Linkedin Ads

Type of Project: Proofreading & Editing

Serviceform is a combination of tools, such as chatbots, that aim to drastically improve onsite conversion rates for the websites of companies in many sectors around the world.

For one of their brands, Uprealer, they had devised a lead magnet consisting of a guide about online marketing. However, it was not crafted by a native speaker of English, they also deemed it to be not the most professional for other reasons and needed a words expert to step in. We noticed the company posted about this need on Linkedin and connected with them.

Within days, we started working on the project, tackling the rewriting and editing of the lead conversion guide. We found it easy to even contribute our own value and ideas rather than simply edit – Anthony’s own background being digital marketing prior to copywriting. He also worked on Linkedin Ads for promoting the PDF.

Client Description:

Serviceform is a suite of online tools for businesses so they increase sales on websites, they specifically aim to give smaller players a chance to compete technologically with big competitors. They operate across a myriad of verticals.

Project Duration:

About one week

When:

April 2021, Team based in Finland

Client

Prime Dash

Project

SaaS Website Rewrite + UK version

Type of Project: Website Copy

The team at Prime Dash needed to completely revamp their web presence. But with one big twist. They had been aiming to market to a UK audience for a very long time and finally it was time to get going with this plan.

This meant that not only did they need a complete website rewrite, they needed it written with an understanding of British vernacular, culture reference and with the perfect tone to match such an audience for their audience – business owners that need to make decisions more quickly and from logical standpoints.

It is during this project that we really perfected the trademark SaaS rewrite package. The implementation of website copy that the team carried out is among the best so far and with our initial input they’ve managed to do so much.

Future collaboration is very likely and it’s looking like it will be other formats and content too. This project directly led to other project with related stakeholders’ enterprises, due to the impact and quality of my work.

Client Description:

Turbocharged financial and business decision making that’s reliable and affordable.

  • Eliminate whimsical decision making, separating emotion from your business decisions
  • Add accuracy to your budget projections, so that forecasts are closer to future reality
  • Get the guidance of an expert on-demand when you’re unsure of what to do
  • Get recommendations for the best way to invest your capital
  • Streamline your decision-making process and spend less time on tedious tasks
  • Manage day-to-day operations more efficiently

Project Duration:

Over the course of a month

When:

August-September 2021, International team but primarily worked with Romania/UK teams

Crisp Thinking

Client

Crisp Thinking

Project

Website Copy and Messaging

Type of Project: Website Copy + Brand

Varied work on about six different deliverables including web copy, brand messaging, pitch deck, retargeting ads, rewriting and a careers page.

For this we worked with the creative team at a guerilla marketing agency based locally in our hometown, Leeds.

Client Description:

Crisp offer futuristic risk intelligence, making the web a safer place for everyone. Spanning social media, PR and communications intelligence, its platforms are used by large organisations around the world including numerous Fortune 500 businesses.

Delivered in association with Jensen and Jensen.

Project Duration:

Several weeks

When

May, June, 2020, UK

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