Riverbanks Wellness


Various Rewrites

Type of Project: Website Copy

Over the course of a couple of months we worked on sporadic projects assigned to me by the account management team at Focus 7.

Various webpages needed a total revamp in order to reflect the brand, with several others needed to be created from scratch based on the style and structure of the others that already existed.

For this we used multiple types of source material and direct accounts of the professionals’ work to create seamless copy that added weigh to the pictures and made the prospect of treatment at the clinic more enticing.

We used a combination of tools, we have available as a freelance copywriter that help forecast the persuasiveness of copy, and only when each panel scored well did we finalise our creative choices.

Then we worked with the rest of the Focus 7 team to refine what we created.

Client Description:

Since opening in 2008, Riverbanks has provided facial aesthetics, body contouring, skin care, anti-ageing and hair loss treatments to men and women across London and Hertfordshire. One of the nicest things patients say is that they actually enjoy the treatment process.

Many of the techniques and approaches are entirely unique. Dr Ravi Jain has pioneered the R-Lift, the Harmony Consultation and the concept of Invisible Aesthetics, which are now being adopted all around the world.

Delivered in partnership with Focus 7.

Project Duration:

End of 2021


Autumn 2021, UK