Client

Capital.com

Project

Investopedia Advertising + Platform Review + Crypto Emails

Type of Project: Ads + Product Review

Armed with a strong, solid interest in financial trading and direct experience of the markets, we approached Capital.com when Anthony noticed a post on Linkedin about their need for copywriters.

Within days he was part of the team, working on a handful of deliverables that they just couldn’t get done without the added manpower.

Of particular interest are the text ads that were created for Capital to advertise with on Investopedia, the immensely popular finance wiki.

Client Description:

Fintech group committed to building the world’s best trading experience. It’s that simple. The AI-enabled post-trade analysis that helps clients understand their trading behavioural biases and the new algo feed ensures client’s receive articles and education relevant to their previous interests. One of the fastest growing trading platforms with close to a million users.

Project Duration:

About one week

When:

March 2021, UK

MetaTrader – The Google of Retail Financial Trading

Client

MetaQuotes Ltd

Project

PR Articles announcing MetaTrader Update for Hedge Funds

Type of Project: SEO Articles

Anthony is regularly active in financial markets. Anyone who knows a bit about retail forex trading, knows that the MetaTrade (MT) platforms are to trading what Google is to search engines.

The MT5 team just so happened to be looking for a writer around the end of spring. The goal was to create content pieces announcing some special tools and a specifically optimised version of the MT5 platform designed encourage hedge funds to get a special subscription account. This costs about £18,000 per year. Therefore, you can only imagine the ROI investment of paying merely a few hundred pounds for some amazing snappy pieces, created by a writer that actually knows a bit about the world of capital marketing, investing and trading (!).

Client Description:

MetaTrader (5) is a multi-asset platform that allows trading forex, stocks and futures. It offers superior tools for comprehensive price analysis, use of algorithmic trading applications (trading robots, Expert Advisor) and copy trading. Its platform routinely have market shares well north of 50%. MetaTrader is to trading what Google is to search engines, basically.

Project Duration:

Combined, about two weeks

When:

Throughout 2021, UK, Cyprus

Client

Prime Dash

Project

SaaS Website Rewrite + UK version

Type of Project: Website Copy

The team at Prime Dash needed to completely revamp their web presence. But with one big twist. They had been aiming to market to a UK audience for a very long time and finally it was time to get going with this plan.

This meant that not only did they need a complete website rewrite, they needed it written with an understanding of British vernacular, cultural references and with the perfect tone to match such an audience for their site – business owners that need to make decisions more quickly and from logical standpoints.

It is during this project that he really perfected the trademark SaaS rewrite package. The implementation of our website copy that the team carried out is among the best so far and with the initial input they’ve managed to do so much.

Future collaboration is very likely and it’s looking like it will be other formats and content too. This project directly led to other project with related stakeholders’ enterprises, due to the impact and quality of my work.

Client Description:

Turbocharged financial and business decision making that’s reliable and affordable.

  • Eliminate whimsical decision making, separating emotion from your business decisions
  • Add accuracy to your budget projections, so that forecasts are closer to future reality
  • Get the guidance of an expert on-demand when you’re unsure of what to do
  • Get recommendations for the best way to invest your capital
  • Streamline your decision-making process and spend less time on tedious tasks
  • Manage day-to-day operations more efficiently

Project Duration:

A week or so

When:

September 2021, Romania