Leap Like A Salmon
N/A – Ongoing Job!
Type of Project: Marketing + Content
Way back at the beginning of my career (around 2017), Anthony did some training in business analysis and software testing. As part of that ‘bootcamp’ he did a real project with a small business who was working in the offices metres away from where we did the training.
With that project he wowed the founder, Karen. Not long after it turned out that Leap Like A Salmon needed ongoing marketing support, he was sold on the vision and joined Karen for the ride.
Over a period of many months, he worked on all sorts from strategy to vision to PPC, to social, to in-app copy and content and so on. He was a marketing generalist. It’s during that time that he discovered that comprising about half of his role was excellent copywriting (and content – he created around 30 blog posts).
It was quite possibly due to this experience that Writefully So Limited is where it is today.
Leap Like a Salmon is a people development business that specialises in online continuing professional development using leading-edge technology, supported by expertise in professional development.
Up to two years
Jan 2018- end of 2019, UK, In-house, office-based
Type of Project: SEO Articles
Cascade represent and work on behalf of numerous successful entrepreneurs, helping them to invest and carry out ongoing activities.
One of their clients, a world-leading entrepreneur in the biotech space has disparate information all over the web. The team needed at least eight blogs intended for several different news outlets to publish on site. They each contained a nod towards the entrepreneurs charity, the intention of this was to pad out the SEO and search ranking for the Foundation.
A personal charity owned by a prominent entrepreneur. They focus on eyesight saving work in developing countries around the world, particularly around the Indian subcontinent.
April-May, 2021, London
Blogs for the site’s blog
Type of Project: Blogs
Brought onboard by Ambleglow to deliver two blogs covering marketing for educational companies – particularly schools.
Potential for ongoing collaboration and commonly asked for my opinion on projects or work.
An education marketing agency helping schools, MATs and education-focused businesses across the UK market themselves in the best possible light.